Bringing Principles of Hospitality Excellence to Senior Living
CHICAGO, IL, May 15, 2026 — The Clare, a luxury senior living community, has engaged ATELIER CX™, the consulting division of Forbes Travel Guide, to support and enhance its approach to service excellence.
The program establishes an elevated benchmark through a customized service and facility blueprint based on best practices perfected in the world’s best hotels.
The Clare redefines premier senior living through a thoughtful balance of exceptional hospitality, personalized care and the confidence of long-term health support.
Forbes Travel Guide (FTG) is recognized as the global authority on luxury hospitality, known for its prestigious annual Star Ratings of hotels, restaurants, spas and ocean cruises in more than 100 countries. As the consulting division of FTG, ATELIER CX provides expertise informed by a deep understanding of guest experience and the expectations of discerning clientele.
“At The Clare, we know that exceptional service is personal and it’s what truly shapes the resident experience,” said Monica Rusboldt, Executive Director at The Clare . “Our collaboration with Forbes Travel Guide’s ATELIER CX reflects our commitment to continually raising the bar for hospitality and creating a community where residents feel genuinely known and cared for every day. Our residents deserve that level of attention and warmth, and this work brings that expectation to life. By blending the principles of hospitality with our culture of service, we’re continuing to redefine what exceptional senior living can look and feel like.”
ATELIER CX collaborated with The Clare to develop a customized blueprint defining service and facility standards across the organization, including operational guidance and experience principles aligned with the company’s brand vision.
The engagement includes training for staff members at The Clare, focused on strengthening service culture, communication, personalization and guest interactions, as well as a quality check by ATELIER CX service experts, providing feedback to support continuous refinement of the service experience.
“Exceptional experiences are built through intentional service culture, consistency and attention to detail,” said Hermann Elger, CEO of Forbes Travel Guide. “This engagement reflects The Clare’s commitment to creating exceptional and memorable experiences that differentiate its offerings in the market and build lasting loyalty.”
About The Clare
The Clare is the height of luxury retirement living in downtown Chicago, IL. Here, the excitement of Gold Coast living meets world-class amenities, luxurious conveniences, and top-quality care. We’re a Life Plan Community that simplifies today with a plan for your future so you can continue playing, growing and thriving in the city you love.
At The Clare, you don’t retire from city life – you rise to it. Learn more at TheClare.com.
About AtelierCX
Forbes Travel Guide (“FTG”), the global authority on luxury hospitality, provides world-class professional services through its consulting division ATELIER CX to service-oriented businesses such as luxury retail, residential, air travel, private clubs and more through bespoke training solutions, custom service standards and expert evaluation services. Learn more at ATELIERCX.com